Positive

A portfolio for day-to-day marketing work

Positive is a European software publisher whose portfolio brings together products for different marketing jobs. Positive User combines email and SMS campaigns, CRM and customer-journey automation; Positive Surfer supports SEO and content visibility in search and AI; Positive Signitic manages branded email signatures; and Positive Iconosquare supports social-media publishing and performance measurement. The group has operated since 2001 and serves a broad base of business users.

Marketing and customer-engagement teams use the products to plan campaigns, manage customer journeys, improve online discovery and coordinate social channels. The portfolio spans acquired specialist applications rather than a single all-in-one interface, allowing teams to use focused SaaS tools across the customer relationship lifecycle.