Opply

Operations behind consumer brands

Opply combines software agents, supplier relationships and financing tools to help consumer packaged goods brands run their operations. Its platform handles work such as comparing suppliers, sourcing materials, coordinating inventory and managing production and deliveries.

The system, called Brain, brings operational information and tasks into one environment. Supplier-network access and flexible payment arrangements sit alongside the software, giving a brand support across procurement and the movement of goods.

A platform for growing CPG businesses

Founded by Helen Murphy and Martin Postel, Opply serves emerging brands and larger consumer goods businesses. It has offices in London and Chicago. The company’s product is designed to carry out operational tasks as well as provide recommendations, allowing teams to focus more of their time on developing and selling their brands.