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Marmalade
India · Consumer
An Indian alcoholic-beverage company developing approachable, flavour-forward spirits for younger drinkers; its first launched brand is Brightside Craft Whiskey.
Spirits designed for a new generation
Marmalade is building a portfolio of spirits around flavour, approachability and contemporary brand identity. Brightside Craft Whiskey is its first launched brand; the product page emphasizes an easy-drinking style and a built-in pour meter, while the company presents the brand as a break from traditional whiskey conventions.
From first launch to distribution growth
Brightside launched in Pune in January 2026 in partnership with Amrut Distilleries and master blender Ashok Chokalingam. The September announcement describes an operating product and plans to expand distribution and develop more brands, so the business is in early commercial growth rather than product development alone.
- First brand
- Brightside Craft Whiskey
- Production partner
- Amrut Distilleries
Funding history
1 round · 1 with disclosed amounts| Announced | Round | Amount | Investors |
|---|---|---|---|
| Seed | ₹60M | Ashok Chokalingam — ParticipantIshank Gupta — ParticipantRobert Sellares — ParticipantSrikanth Iyer — ParticipantTanuj Choudhry — Participant |
Investors
Ashok ChokalingamJoined SeedIshank GuptaJoined SeedRobert SellaresJoined SeedSrikanth IyerJoined SeedTanuj ChoudhryJoined SeedCoverage
Sep 9, 2026Marmalade · SeedSimilar companies
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