From approved campaigns to experiments
Merchants connect their accounts and approve campaigns before the agent handles execution. The system combines analysis, copywriting and testing: it runs multivariate experiments and measures the additional sales generated, rather than leaving the store to coordinate each marketing task manually.
Taking the product into new markets
The founders are applying their experience with regional e-commerce to a wider merchant base. Founder Hossam Ali told EnterpriseAM that the initial international focus is the US, with investment in a go-to-market team and distribution channels for acquiring merchants.
Where the funding goes
- Go-to-market team and merchant acquisition channels
- Expansion beyond MENA