Connecting promotions to purchase evidence
Consumers upload receipts through ONE and partner apps to receive rewards. WED’s Performance Media Network connects campaign distribution with receipt-based purchase verification, helping brands see whether promotions lead to product purchases and repeat buying.
Building the network and campaign tools
WED will improve AI receipt analysis, campaign management and measurement. It also plans to recruit more media partners and strengthen sales to consumer-goods manufacturers and retailers, extending the reach of its purchase-data network.
Where the funding goes
- Improve receipt analysis, campaign management and measurement
- Expand media partners and sales to brands and retailers