Rwaj raises $1.2m pre-seed to scale its live-shopping marketplace

Shopping through livestreams and auctions

Rwaj gives merchants a way to demonstrate products live and sell during the broadcast. Buyers can check out at a fixed price or bid in timed auctions, while payments, escrow and shipping are built into the marketplace.

The $1.2 million pre-seed round will accelerate product development and regional expansion. Founded in 2024, Rwaj is extending a format that combines the immediacy of live product demonstrations with transaction tools needed to complete a purchase.

Use of funds

Accelerate product development

Expand across the region

Funding history

Sep 4, 2026Pre-seed · This round$1.2M

Sources

Rwaj raises $1.2 million to scale live shopping marketplacewamda.com · Sep 4, 2026

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