Online ordering with a local route to the customer
Rozana combines digital shopping with physical retail centres and a community partner network that handles the final delivery. Its assortment includes groceries, personal care, footwear and home essentials, connecting brands to villages that are harder to serve through urban delivery models.
More categories and a wider store network
The ₹290 crore Series B supports technology infrastructure, private labels and brand partnerships. The next phase includes expanding the store network and entering additional northern states, while deepening coverage in existing markets. Bertelsmann India Investments led the round after also leading the company’s earlier Series A.