Growth investment · Business services

Foresight invests £4 million in Round Group

The digital agency plans growth in the UK, US and Asia-Pacific.

Foresight Group announced a £4 million investment in Round Group on October 14. The London agency serves music, entertainment and consumer brands through short-form social campaigns.

Capital will support UK growth, international expansion, further development of its technology and key hires. Liz Sands joins as non-executive chair.

Founded by Aaron Sayer in 2019, Round combines creator-led campaigns with software for design, activation, payments and performance analysis. The investment supports expansion of that service and technology platform.

Use of funds

Grow UK operations

Expand into US and Asia-Pacific

Develop campaign technology and hire key staff

Funding history

Growth investment · This round£4M

Sources

  1. Foresight invests £4 million in Round Groupforesight.group · Oct 14, 2026