Pop Mint raises ¥50m pre-seed for character-fan experiences
EX Innovation Fund backed the Tokyo company’s work on digital and in-person projects around manga, anime, games and VTuber properties.
Turning fandom into new experiences
Pop Mint produces fan-focused projects around character intellectual property, connecting digital content and in-person experiences with the owners of manga, anime, game and VTuber properties. The company plans to develop new products and services while creating original intellectual property of its own.
The investment comes from EX Innovation Fund, whose limited partner is TV Asahi Holdings. Pop Mint says it will use the capital to build its fan-experience business and pursue overseas opportunities.
Use of funds
Expand fan-experience production
Create and develop proprietary IP
Expand overseas
Strengthen the organization