Innovate UK Mindset grant · Healthtech

Play Well For Life receives £66,346 for AR wellbeing-game research

The Innovate UK Mindset grant supports research into personalising adolescent wellbeing content through augmented reality and AI.

Play Well For Life received a £66,346 grant for its project on using augmented reality and AI-driven analytics to personalise wellbeing content in a social board game. Innovate UK named the company among the first projects funded through its Mindset programme on May 26, 2023.

The research centres on Dragons of Afterlands, a game that uses storytelling, shared challenges and wellbeing themes to encourage communication between young people. It combines digital interaction with a physical board-game experience and supports in-person or remote play.

The grant covers the company's research project, which ran from March to September 2023.

Use of funds

AR and AI wellbeing game research

Funding history

Innovate UK Mindset grant · This round£66.3K

Sources

  1. Innovate UK Mindset first funded projectswired-gov.net · May 26, 2023
  2. UKRI project 10056428 recipient grant allocationgtr.ukri.org