Recommendations within the shopping journey
Phia processes millions of searches daily and works with more than 6,200 brands. Its product development focuses on understanding individual tastes and purchase intent, so shoppers can find relevant items across a large catalog.
A performance-based business for brands
Retail partners pay on a performance basis rather than an upfront fee. Phia plans dashboards showing audience behavior, emerging trends and category positioning. The Series A values the company at $185 million.