Everyday hygiene across several categories
The range includes pads, menstrual cups and tampons, alongside intimate washes, wipes and toilet-seat sanitizers. Selling through both stores and digital channels lets customers choose familiar retail formats for products used at home or while travelling.
New capital and shareholder exits
OrbiMed led a $32 million transaction combining investment in the business with secondary purchases from early investors. The amount of new capital was not disclosed separately. Expansion priorities include offline distribution and sales through marketplaces and quick-commerce platforms.