OriginalVoices raises £1m pre-seed to bring human perspectives into AI research
The startup is expanding a platform where people create and manage digital twins that answer research questions through APIs and AI-agent tools.
People remain part of the research loop
OriginalVoices gives businesses and AI agents access to human opinions and preferences through digital twins linked to real people. People create and manage their twins with the Twineo app; the platform selects relevant twins and returns structured answers to questions through an API or MCP server.
The model is intended for audience research, concept testing and message validation. Twin owners can update their profiles and review and rate responses, keeping the source of those perspectives involved as teams query them. A YouGov partnership adds panel data and twin-building infrastructure.
Expanding the network and customer base
Iona Star Capital led the £1 million pre-seed round. OriginalVoices plans to scale its team, grow the digital-twin network and product offering, and build its customer base in the United States.
Use of funds
Scale the team
Expand the digital twin network and product offering
Grow the customer base in the United States