Funding announcement covering two rounds · Consumer
Adani Family Office backs Nudge’s shift to rewards-led commerce
The former BeBetta is developing purchase intelligence from shoppers’ receipts.
The company’s announcement covers Adani Family Office backing across two consecutive rounds and participation from Jhaveri Credits and Capital Limited. Neither the investment amount nor a breakdown between those rounds was disclosed.
The financing accompanies a pivot from sports engagement towards shopping rewards and consumer intelligence. Nudge says its receipt-based model gives brands item-level purchase information across online and physical stores, while rewarding shoppers for contributing those receipts.
Use of funds
Strengthen technology and data science
Expand brand and merchant partnerships
Develop paid purchase-intelligence products
Funding history
Funding announcement covering two rounds · This roundUndisclosed