Choosing materials as a whole room
Tiles, laminates, plywood and other finishes are curated as coordinated collections. Customers can explore online and visit an experience centre to mix and match real samples before committing to a home renovation.
Supporting a larger store network
The company reported three Bengaluru centres at the announcement and planned more than 30 across multiple cities over the following 12–18 months. That expansion is paired with a broader product range and improvements to stock planning and assisted selling.