Limelight secures Bhathwari-led backing for manufacturing and retail expansion
The diamond jewellery brand will invest in vertical integration, design and a larger Indian store network.
Limelight Diamonds announced a completed strategic funding transaction on July 1, led by its core promoter Bhathwari Group. Industry and franchise partners also participated. The company described a combined package worth INR275 crore, comprising equity and cash consideration, without separating the amount of new cash received.
The investment will support manufacturing infrastructure, vertical integration, design and retail expansion. Limelight planned to add 100 stores during 2026 and reach 200 by 2027 through company-owned and franchise outlets.
Founded by Pooja Madhavan, the Mumbai jewellery brand specialises in CVD lab-grown diamonds. Its range covers everyday fine jewellery, solitaires and statement pieces. BSC Advisors advised on the transaction.
Use of funds
Vertical integration and manufacturing infrastructure
Design and innovation
Retail expansion across India