Control beyond the initial ticket sale
The platform puts identity authentication, distribution controls and demand tracking into the same infrastructure. Organisers can restrict unauthorised transfers and see how tickets move, addressing the loss of control that occurs when tickets enter unregulated resale channels.
From early rollout to wider adoption
A15’s investment backs product development, international expansion and deeper integrations with live-event partners. The initial customer base provides a starting point for that rollout; the January announcement reports enterprise adoption rather than a future customer target.
Where the funding goes
- Product development
- International expansion and live-event integrations