JustAd raises $5m to take advertising finance into new markets
Angel investor Imad Jomaa backed the UAE company as it prepares to expand beyond its existing MENA operations.
JustAd has secured $5 million from angel investor Imad Jomaa. The financing was first reported on October 13, with the company planning to begin onboarding customers in its first new markets in early 2027.
Its expansion brings together campaign management and working capital for advertisers. Under Advertise Now, Pay Later, businesses can launch campaigns and repay media spending over up to 12 months, helping bridge the interval between paying for ads and collecting the resulting revenue.
JustAd has built its initial business with e-commerce brands, agencies and in-house marketing teams in the Middle East and North Africa. The investment backs taking that combined software and financing model into additional regions.
Use of funds
Enter new international markets
Build local sales and customer success teams
Localise the product
Strengthen advertising-platform partnerships