Imprint raises $130 million as its co-branded card business grows
Positive Sum joins existing investors backing the fintech’s expansion with major retail and consumer brands.
Imprint has raised $130 million in new funding at a valuation of $1.88 billion, chief executive Daragh Murphy told Upstarts. Positive Sum joins the company’s investors alongside Ribbit Capital, Thrive Capital, Kleiner Perkins and Khosla Ventures.
The fintech designs and operates co-branded credit card programmes for major brands. Its business has expanded from an early partnership with H-E-B to retailers including Albertsons and Kroger, as well as Shell.
Imprint expects revenue of about $400 million for 2026, according to Murphy. The company is expanding its brand relationships as retailers look for ways to retain customers and connect financial products with loyalty programmes.
Use of funds
Expand co-branded card programmes and brand partnerships