Hiasynth secures undisclosed angel funding for synthetic population model
The Swedish startup is launching a queryable model of Europe’s population to help companies compare consumer markets across countries.
Market research through a synthetic population
Hiasynth’s Humanity model represents populations as synthetic households and personas with linked demographic, housing, consumption and lifestyle attributes. Businesses can query the model to estimate audience sizes, compare locations and explore where a consumer segment is concentrated, using aggregate outputs calibrated to official statistics rather than records about individual people.
The undisclosed angel funding will support product launch and development ahead of a planned seed round. At announcement, Hiasynth said the model covered about half a billion synthetic personas across 37 countries; its MCP service lets customers connect those market-analysis tools to AI assistants, agent frameworks or their own software.
Use of funds
Launch and develop the product ahead of a planned seed round