Undisclosed · Travel tech
New Oriental’s tourism investment arm takes 25% stake in Guangdang Guangdang
The Beijing travel company develops tourist-train experiences and holidays for older travellers.
New Oriental’s Zhuhai tourism investment subsidiary has invested in Beijing-based Guangdang Guangdang, taking a 25% stake, according to an October 15 report by Duozhi citing corporate records dated June 18.
Guangdang Guangdang develops tourist-train experiences, combining railway resources, onboard-space design and destination operations. The company was established in August 2025 and is led by rail-tourism specialist Shen Lizi.
The investment extends New Oriental’s presence across the tourism sector. Its Zhuhai investment subsidiary also backed companies working in digital experiences, hostels and immersive cultural attractions.
Funding history
Undisclosed · This roundUndisclosed