Supplements that fit existing meals
The company’s approach is to add nutrition to familiar food rather than ask families to replace it. Its mix-in format is designed around daily routines, with age-specific formulations sold through its own store and online marketplaces.
Product research and wider distribution
Funding backs research, development of new formats, and expansion into Tier II and Tier III markets. Consumer education and brand awareness accompany that rollout as the business works to bring its products into more households.