From bike sales to recurring rentals
The PLUTO offering gives riders access to an electric bike through a subscription, with support and servicing included. GIN is moving beyond one-off bicycle sales to serve couriers and urban commuters who want a maintained vehicle.
Secured financing for fleet expansion
Toloka.vc provided a two-year loan charging 12% annual interest, secured against the bike fleet. At the time of the announcement, the PLUTO pilot had 37 active subscribers; the company’s six-month target was 100 users.