froots adds new capital as it scales its digital wealth service
The Vienna wealth manager pairs a digital investing platform with tailored portfolios and personal support for clients who delegate ongoing investment decisions.
A managed portfolio built around the client
froots asks clients about their goals, preferences and investment horizon, then manages a portfolio aligned with that mandate. Its multi-asset approach uses exchange-traded funds and commodities across equities, bonds and other liquid investments, while the app gives clients a view of allocations and transactions.
Digital access with ongoing advice
The service sits between self-directed investing and traditional private wealth management: clients delegate portfolio decisions but retain visibility through the platform and access to personal support. The company also serves larger-asset clients, including family offices, with tailored investment solutions.
Use of funds
Expand the technology platform
Strengthen the brand