Strategic investment · Consumer

Aman Gupta backs FIG Living through SailThru Ventures

The home and living brand plans wider distribution, physical consumer touchpoints and design collaborations following the investment.

Investment behind the next distribution phase

Aman Gupta invested in FIG Living through SailThru Ventures. The amount and transaction structure were not disclosed.

FIG Living plans to broaden distribution and create more physical brand experiences and consumer touchpoints. The company reports serving more than 40,000 consumers and holding over 36 design patents, with its range expanding from lighting into side tables, accent furniture and tabletop products.

Use of funds

Expand distribution

Strengthen physical brand experiences and consumer touchpoints

Explore global design partnerships and collaborations

Funding history

Strategic investment · This roundUndisclosed

Sources

  1. Aman Gupta invests in former boAt executive’s startup FIG Livingentrackr.com · Sep 29, 2026