Essen secures equity funding for vehicle advertising and water-leak sensing
The Kawasaki company is testing whether revenue-producing vehicle networks can also support ongoing infrastructure surveys.
Making a vehicle network serve two purposes
Essen wants advertising and infrastructure sensing to share the same regional operating network. Relationships with vehicle owners, installation teams and maintenance partners developed through advertising can also support sensor deployment.
Proving the operating model
Its next challenge is to establish demand and commercial viability across both businesses. The company is working on repeatable regional operations while validating how reliably its sensing technology identifies locations needing further investigation.
Use of funds
Expand sales and operations for vehicle advertising
Validate vehicle-mounted water-leak detection
Strengthen development and regional deployment teams