Series B · Consumer
BlissClub raises ₹160 crore Series B led by Singularity AMC
Meesho CEO Vidit Aatrey and existing investors Elevation Capital and Eight Roads Ventures joined the round.
New capital and a changed ownership mix
BlissClub’s ₹160 crore Series B brings Singularity AMC in as the round’s lead, alongside Meesho CEO Vidit Aatrey and returning investors Elevation Capital and Eight Roads Ventures. Entrackr reported that the founders’ combined holding fell below 40% following the round and Aatrey held 6.94%.
The capital will support new product categories, offline retail expansion, product development and hiring. The financing therefore backs a broader distribution and product plan beyond the brand’s existing direct-to-consumer sales.
Use of funds
Expand into new categories
Scale offline retail
Strengthen product development
Hire talent
Funding history
Series B · This round₹1.6B