betterhood adds ₹11.5 crore in a seed round led by Sauce.vc
The additional financing follows a ₹5 crore raise in March as the consumer brand builds a range around posture, support and recovery.
betterhood sells the equipment people use around daily routines: seat and lumbar cushions for a desk or car, cervical pillows for sleep, insoles and joint supports for activity. Customers browse by the part of the body or activity they want support for. Physiotherapists contribute to the company’s product design and review.
Beyond the shop, betterhood publishes educational material and runs Physio Circle, a community it says includes more than 7,000 physiotherapists. The business combines those professional relationships with direct online sales across India. Kairon Capital returned for the latest financing alongside new lead Sauce.vc, with Atrium Angels also participating.
What the funding supports
- Expand preventive pain-care product range
- Grow quick-commerce and modern-retail distribution
- Develop physiotherapist education and community
betterhood
Consumer products for everyday posture support and recovery, including ergonomic cushions, braces, insoles and topical products developed with physiotherapist input.
Company profile and funding history