Archive secures growth investment to scale its creator-marketing platform
The undisclosed financing will support platform development for a social-listening and campaign tool serving more than 1,000 brands.
Finding and reusing creator content
Archive monitors TikTok, Instagram and YouTube for brand-related short-form video, including tagged, untagged and disappearing posts. Marketing teams can use those social signals to manage creator campaigns and turn user-generated content into paid partnership ads.
Anti Fund led the undisclosed growth investment. Archive says its platform serves more than 1,000 brands, including Crocs, DoorDash, L’Oréal and Pinterest. The financing will accelerate product development and expand the company’s capacity to support creator-marketing programmes.
Use of funds
Accelerate platform development and scale operations for creator marketing programs