Anorak raises $5m pre-seed for community-made AI games
The former Hutch team is developing interactive generative video and a platform that lets interest communities create their own entertainment.
A new format from former Hutch developers
Chief executive Shaun Rutland and creative chief Jonathan Alpine previously helped build Hutch, the mobile studio behind Top Drives and F1 Clash that MTG acquired in 2020. They founded Anorak with Tak Fung, who leads its AI lab in Chengdu. MTG has now joined Supercell as a participant in the new round, alongside co-leads Play Ventures and Backed VC.
Anorak argues that cheaper generative production can make games viable for communities that conventional development budgets leave underserved. It is building interactive video that responds to players, with tools intended to let those communities become creators themselves. The investment supports the move from weekly experiments towards a creator platform planned for early 2027.
Use of funds
Expand the London and Chengdu teams
Release the first playable formats
Launch a creator platform in early 2027