Simple Energy

An electric scooter and its ownership system

Simple Energy makes electric scooters for personal transport. Its Simple One combines a battery and motor with home charging, regenerative braking, ride modes and navigation. A connected phone app offers trip information, location features and controls, so the product includes both the vehicle and the software a rider uses to manage it.

The company describes the chassis, motor, battery and software as an integrated engineering system. Customers can book a test ride, locate a store and explore financing and servicing through its retail network. That is an operating consumer vehicle business, with production and distribution expansion distinct from the scooters and ownership services already marketed.