pubX

Advertising agents on both sides of a transaction

pubX connects publisher inventory with advertiser demand through agents that work across the media-buying process. Publishers use seller agents to monetise inventory and first-party data; advertisers and agencies use buyer agents to find audiences and activate campaigns.

Clients set the agents’ autonomy and approve important steps. The platform combines that workflow with quality and governance signals, helping buyers and sellers make advertising decisions within their own commercial rules.

A broader advertising infrastructure business

The London company is led by co-founder and CEO Andrew Mole and CTO Alex Rosen. Its acquisition of Compliant adds media-quality and governance capabilities to its advertising infrastructure.