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United States · AI · Enterprise software
Profound helps marketing teams measure how brands appear in AI-generated search answers and turn those findings into content and campaign workflows.
Profound tracks the questions people ask AI platforms and analyzes when a brand appears in the generated answers, which sources are cited and how the brand is described. Its Answer Engine Insights and Prompt Volumes tools help marketing teams compare their presence with competitors and identify where buyers encounter them. Agent Analytics adds a view of AI crawler visits and referrals to a company’s own site.
The platform connects these signals to configurable AI agents that research topics, draft content and support publishing workflows. Marketing teams can use the findings to prioritize pages and campaigns that may improve their visibility in AI answers, while keeping people in control of the work. Profound sells to enterprise marketing teams and brands adapting search strategy as more discovery happens inside conversational AI products.
| Announced | Round | Amount | Investors |
|---|---|---|---|
| Series D | $180M | Kleiner Perkins — LeadSequoia Capital — LeadEvantic — ParticipantKhosla Ventures — ParticipantLightspeed Venture Partners — ParticipantSaga Ventures — ParticipantSouth Park Commons — Participant |