Different
United States · Enterprise software · AI
Runs AI demand generation for lean B2B marketing teams, connecting campaign planning, content, channel execution and optimization.
Product
Different helps B2B marketing teams run demand generation across advertising, email and landing pages. Marketers set goals, approve audiences and campaigns, and define brand and budget limits; the system handles production and execution within those boundaries.
The platform connects to advertising systems, email tools and CRM software, using campaign results to recommend changes in targeting, messaging and spending. Descope and Motif are among the early customers named by the company.
Ajeet Singh, Abhishek Pani and Abhinav Yajurvedi founded Different. Its team operates in San Francisco and Bangalore.
Funding history
1 round · 1 with disclosed amounts| Announced | Round | Amount | Investors |
|---|---|---|---|
| Seed | $48M | General Catalyst — LeadLightspeed — Participant |