Crux Analytics

Finding and growing small business relationships

Crux Analytics helps community banks and credit unions manage business development across a client relationship. It scans markets for prospective businesses, prioritizes them using growth and lifecycle signals, and supports personalized outreach. It also monitors existing portfolios for reasons to reconnect or offer additional services, giving branch employees and relationship managers business context for a conversation.

Teams can use the secure web application without connecting their banking systems, or access the intelligence through an API. The shared business record helps employees carry context between branches and specialist teams, including those originating small-business loans. Crux began with community financial institutions and is extending its approach to other businesses that depend on client relationships, such as alternative lenders, insurers and commercial real estate operators.