Blee

Review before publication, monitor after

Blee applies a company's regulatory requirements, brand guidelines and custom policies to marketing assets as teams create them. Its context-aware AI flags potential issues and explains them, while routing drafts to reviewers and recording decisions in an audit trail. The system can sit alongside the tools marketers already use, so teams can resolve straightforward issues before formal review.

After approval, Blee scans company websites, social channels and partner or affiliate content for new or changed material, including content that bypassed the normal process. Legal and compliance teams gain a view across distributed publishing, while marketing and brand teams can move campaigns through review with fewer avoidable revisions. Blee reports customers including NerdWallet, Marqeta and Greenlight.