Aaru
United States · AI · Enterprise software
Aaru develops synthetic-population simulations to help organizations test products, messages and strategic decisions.
Product
Aaru builds AI-based simulations of populations so organizations can explore how people may respond to a decision before making it. Use cases include testing product concepts, prices, advertising and policy scenarios.
The platform creates synthetic populations and models their responses across possible situations. It is intended to complement research workflows that otherwise depend on recruiting panels, conducting surveys and waiting for analysis.
Founded by Cameron Fink, Ned Koh and John Kessler, Aaru serves businesses, research partners and other organizations. The company lists offices in New York, Singapore and San Francisco, with public customer relationships including EY, Accenture Song and Interpublic.
Funding history
1 round · 1 with disclosed amounts| Announced | Round | Amount | Investors |
|---|---|---|---|
| Series A | $80M | Redpoint Ventures — Lead |