Nuvah

Combining footbed construction with online fitting

Nuvah makes women’s heels, including stilettos, kitten heels, wedges and platforms. Its Steadyform footbed combines a memory-foam surface, a density-graded cushioning layer and a stabilising base, designed to distribute pressure while retaining support. The shoes use vegan materials and are manufactured in India. The buyer is a woman choosing styled footwear for daily movement and longer wear, rather than only for a short occasion.

The range is already sold through Nuvah’s online store. Customers can use its phone-based foot measurement tool to obtain a size recommendation, alongside style-specific fit guidance and support from the brand. The company offers delivery across India and a return or exchange process for eligible unworn shoes. Further footbed research and a wider range are planned, building on this existing direct-to-consumer business.