An open rate is not a signal.
01
Time per page
Four minutes on unit economics is a question they have not asked yet.
02
Return visits
A second read three days later usually means the memo is being written.
03
Drop-off point
If eight investors quit on slide 6, the deck has a slide 6 problem.
Walk into the call knowing what they care about.
Every visit is broken down page by page, so the follow-up writes itself.